Presidential election results map. Blue denotes those won by Johnson/Humphrey, red denotes states won by Goldwater/Miller.

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Numbers indicate the number of electoral votes allotted to each state.President before electionElected PresidentThe 1964 United States presidential election was the 45th quadrennial. It was held on Tuesday, November 3, 1964. Incumbent defeated, the nominee.

With 61.1% of the popular vote, Johnson won the of the popular vote of any candidate since the largely uncontested.Johnson the office in November 1963 following the,. He easily defeated a by Governor of Alabama to win nomination to a full term. At the, Johnson also won the nomination of his preferred running mate, Senator of. Senator Barry Goldwater of, a leader of his party's faction, defeated Governor of and Governor of at the.Johnson championed his passage of the, and his campaign advocated a series of anti-poverty programs collectively known as the. Goldwater espoused a low-tax, small government philosophy, and opposed the Civil Rights Act of 1964. Democrats successfully portrayed Goldwater as a dangerous extremist, most famously in the '. The Republican Party was divided between its moderate and conservative factions, with Rockefeller and other moderate party leaders refusing to campaign for Goldwater.

Johnson led by wide margins in all opinion polls conducted during the campaign.Johnson carried 44 states and the, which in this election. Goldwater won his home state and swept the states of the, most of which had not voted for a Republican presidential candidate since the end of in 1877. Johnson's landslide victory coincided with the of many conservative Republican Congressmen.

The subsequent would pass major legislation such as the and the. Goldwater's unsuccessful bid significantly influenced the. The long-term realignment of conservatives to the Republican Party continued, culminating in the of. President and Mrs. Kennedy on the day of his assassinationWhile on the first campaign stop of his re-election campaign, President Kennedy was assassinated on November 22, 1963 in.

Supporters were shocked and saddened by the loss of the charismatic President, while opposition were put in the awkward position of running against the policies of a slain political figure.During the following period of, Republican leaders called for a political moratorium, so as not to appear disrespectful. As such, little politicking was done by the candidates of either major party until January 1964, when the primary season officially began. At the time, most political saw Kennedy's assassination as leaving the nation politically unsettled. Nominations Democratic Party. Los Angeles Mayor ofThe only other candidate to actively campaign was then Alabama Governor who ran in a number of northern primaries, though his candidacy was more to promote the philosophy of among a northern audience; while expecting some support from delegations in the South, Wallace was certain that he was not in contention for the Democratic nomination. Johnson received 1,106,999 votes in the primaries.At the national convention the integrated (MFDP) claimed the seats for delegates for Mississippi, not on the grounds of the Party rules, but because the official Mississippi delegation had been elected by a system. The national party's liberal leaders supported an even division of the seats between the two Mississippi delegations; Johnson was concerned that, while the regular Democrats of Mississippi would probably vote for Goldwater anyway, rejecting them would lose him the South.

Eventually, and the black civil rights leaders including, and worked out a compromise: the MFDP took two seats; the regular Mississippi delegation was required to pledge to support the party ticket; and no future Democratic convention would accept a delegation chosen by a discriminatory poll., the MFDP's lawyer, initially refused this deal, but they eventually took their seats. Many white delegates from Mississippi and Alabama refused to sign any pledge, and left the convention; and many young civil rights workers were offended by any compromise. Johnson biographers Rowland Evans and Robert Novak claim that the MFDP fell under the influence of 'black radicals' and rejected their seats. Johnson lost, and.Johnson also faced trouble from, President Kennedy's younger brother and the U.S. Kennedy and Johnson's relationship was troubled from the time Robert Kennedy was a Senate staffer.

Then-Majority Leader Johnson surmised that Kennedy's hostility was the direct result of the fact that Johnson frequently recounted a story that embarrassed Kennedy's father, the ambassador to the United Kingdom. According to his recounting, Johnson and President misled the ambassador, upon a return visit to the United States, to believe that Roosevelt wished to meet in Washington for friendly purposes; in fact Roosevelt planned to—and did—fire the ambassador, due to the ambassador's well publicized views.

The Johnson–Kennedy hostility was rendered mutual in the 1960 primaries and the, when Robert Kennedy had tried to prevent Johnson from becoming his brother's running mate, a move that deeply embittered both men.In early 1964, despite his personal animosity for the president, Kennedy had tried to force Johnson to accept him as his running mate. Johnson eliminated this threat by announcing that none of his cabinet members would be considered for second place on the Democratic ticket. Johnson also became concerned that Kennedy might use his scheduled speech at the 1964 Democratic Convention to create a groundswell of emotion among the delegates to make him Johnson's running mate; he prevented this by deliberately scheduling Kennedy's speech on the last day of the convention, after his running mate had already been chosen. Shortly after the 1964 Democratic Convention, Kennedy decided to leave Johnson's cabinet and run for the U.S.

Senate in; he won the general election in November. Johnson chose Senator from, a liberal and civil rights activist, as his running mate.Republican Party. Technically in South Dakota and Florida, Goldwater finished in second to 'Unpledged Delegates,' but he finished before all other candidates.The Republican Party (GOP) was badly divided in 1964 between its and moderate- factions. Former Vice-President, who had been beaten by Kennedy in the extremely close 1960 presidential election, decided not to run. Nixon, a moderate with ties to both wings of the GOP, had been able to unite the factions in 1960; in his absence the way was clear for the two factions to engage in an all-out political civil war for the nomination. Barry Goldwater, a from, was the champion of the.

The conservatives had historically been based in the American, but beginning in the 1950s they had been gaining in power in the South and West. The conservatives favored a low-tax, small federal government which supported individual rights and business interests and opposed programs. The conservatives also resented the dominance of the GOP's wing, which was based in the. Since 1940, the Eastern moderates had defeated conservative presidential candidates at the GOP's national conventions.

The conservatives believed the Eastern moderates were little different from liberal Democrats in their philosophy and approach to government. Goldwater's chief opponent for the Republican nomination was, the and the longtime leader of the GOP's liberal-moderate faction.Initially, Rockefeller was considered the front-runner, ahead of Goldwater. However, in 1963, two years after Rockefeller's divorce from his first wife, he married, who was nearly 18 years younger than he and had just divorced her husband and surrendered her four children to his custody. The fact that Murphy had suddenly divorced her husband before marrying Rockefeller led to rumors that Rockefeller had been having an extramarital affair with her. This angered many and female voters within the GOP, many of whom called Rockefeller a 'wife stealer'. After his remarriage, Rockefeller's lead among Republicans lost 20 points overnight.

Senator of, the father of President and grandfather of President, was among Rockefeller's critics on this issue: 'Have we come to the point in our life as a nation where the governor of a great state—one who perhaps aspires to the nomination for president of the United States—can desert a good wife, mother of his grown children, divorce her, then persuade a young mother of four youngsters to abandon her husband and their four children and marry the governor?' In the first primary, in New Hampshire, both Rockefeller and Goldwater were considered to be the favorites, but the voters instead gave a surprising victory to the U.S. To, Nixon's running mate in and a former. Lodge was a candidate. He went on to win the and primaries before withdrawing his candidacy because he had finally decided he didn't want the Republican nomination.Despite his defeat in New Hampshire, Goldwater pressed on, winning the, and primaries with little opposition, and 's primary after a stiff challenge from a -Nixon movement. Goldwater also won a number of state and gathered even more delegates.

Meanwhile, won the and primaries against Goldwater, and won in his home state of. Both Rockefeller and Scranton also won several state, mostly in the Northeast.The final showdown between Goldwater and Rockefeller was in the primary. In spite of the previous accusations regarding his marriage, Rockefeller led Goldwater in most opinion polls in California, and he appeared headed for victory when his new wife gave birth to a son, Nelson Rockefeller Jr., three days before the primary. His son's birth brought the issue of front and center, and Rockefeller suddenly lost ground in the polls. Goldwater won the primary by a narrow 51–49% margin, thus eliminating Rockefeller as a serious contender and all but clinching the nomination.

With Rockefeller's elimination, the party's moderates and liberals turned to, the, in the hopes that he could stop Goldwater. However, as the Republican Convention began Goldwater was seen as the heavy favorite to win the nomination.Total popular vote. – 2,267,079 (38.33%). – 1,304,204 (22.05%).

– 615,754 (10.41%). – 386,661 (6.54%). – 299,612 (5.07%). – 245,401 (4.15%). – 227,007 (3.84%). – 197,212 (3.33%). Unpledged – 173,652 (2.94%).

– 114,083 (1.93%). Other – 58,933 (0.99%). (write-in) – 23,406 (0.40%). – 1,955 (0.03%)Convention The at 's arena was one of the most bitter on record, as the party's moderates and conservatives openly expressed their contempt for each other. Rockefeller was loudly booed when he came to the podium for his speech; in his speech he roundly criticized the party's conservatives, which led many conservatives in the galleries to yell and scream at him.

A group of moderates tried to rally behind Scranton to stop Goldwater, but Goldwater's forces easily brushed his challenge aside, and Goldwater was nominated on the first ballot. The presidential tally was as follows:. 883. 214. 114.

41. 27. 22. 5.

2The vice-presidential nomination went to little-known Republican Party Chairman, a from upstate. Goldwater stated that he chose Miller simply because 'he drives President Johnson nuts'. This would be the only Republican ticket between 1948 and 1976 that did not include Nixon.In accepting his nomination, Goldwater uttered his most famous phrase (a quote from suggested by speechwriter ): 'I would remind you that in the defense of is no vice. And let me remind you also that moderation in the pursuit of is no virtue.' For many GOP moderates, Goldwater's speech was seen as a deliberate insult, and many of these moderates would defect to the Democrats in the fall election.General election Campaign.

First page of theAlthough Goldwater had been successful in rallying conservatives, he was unable to broaden his base of support for the. Shortly before the Republican Convention, he had alienated moderate Republicans by his vote against the, which Johnson championed and signed into law.

Goldwater said that he considered a states' rights issue, rather than a national policy, and believed the 1964 act to be unconstitutional. Goldwater's vote against the legislation helped cause African-Americans to overwhelmingly support Johnson. Goldwater had previously voted in favor of the and, but only after proposing 'restrictive amendments' to them. Goldwater was famous for speaking 'off-the-cuff' at times, and many of his former statements were given wide publicity by the Democrats. In the early 1960s, Goldwater had called the administration 'a ', and the former president never fully forgave him or offered him his full support in the election.In December 1961, he told a that 'sometimes I think this country would be better off if we could just saw off the and let it float out to sea', a remark which indicated his dislike of the liberal economic and social policies that were often associated with that part of the nation. That comment came back to haunt him, in the form of a Johnson, as did remarks about making voluntary and selling the.

In his most famous verbal gaffe, Goldwater once joked that the U.S. Military should 'lob one a nuclear bomb into the men's room of the ' in the.Goldwater was also hurt by the reluctance of many prominent moderate Republicans to support him. Governors of New York and of Michigan refused to endorse Goldwater and did not campaign for him. On the other hand, former Vice-President and Governor Scranton of Pennsylvania loyally supported the GOP ticket and campaigned for Goldwater, although Nixon did not entirely agree with Goldwater's political stances and said that it would 'be a tragedy' if Goldwater's platform were not 'challenged and repudiated' by the Republicans. The, a voice for eastern Republicans (and a target for Goldwater activists during the primaries), supported Johnson in the general election. Some moderates even formed a 'Republicans for Johnson' organization, although most prominent GOP politicians avoided being associated with it.Shortly before the Republican convention, reporter wrote from that 'It looks as though Senator Goldwater, if nominated, will be starting his campaign here in, center of Germany's right wing.' He noted that a prior Goldwater interview with the German magazine Der Spiegel was an 'appeal to right-wing elements.'

However, the there was no ulterior motive for the trip; it was just a vacation.magazine published an article polling psychiatrists around the country as to Goldwater's sanity. Some 1,189 psychiatrists appeared to agree that Goldwater was 'emotionally unstable' and unfit for office, though none of the members had actually interviewed him. The article received heavy publicity and resulted in a change to the ethics guidelines of the. In a suit, a federal court awarded Goldwater $1 in compensatory damages and $75,000 in punitive damages.Eisenhower's strong backing could have been an asset to the Goldwater campaign, but instead its absence was clearly noticed. When questioned about the presidential capabilities of the former president's younger brother, university administrator, in July 1964, Goldwater replied, 'One Eisenhower in a generation is enough.' However, Eisenhower did not openly repudiate Goldwater and made one television commercial for Goldwater's campaign. A prominent Hollywood who vigorously supported Goldwater was.

Reagan gave a well-received televised speech supporting Goldwater; it was so popular that Goldwater's advisors had it played on local television stations around the nation. Many historians consider this speech—'—to mark the beginning of Reagan's transformation from an actor to a political leader. In, Reagan would be elected in a landslide.Ads and slogans.

Full 'Daisy' advertisementJohnson positioned himself as a moderate and succeeded in portraying Goldwater as an extremist. Goldwater had a habit of making blunt statements about, and that could be turned against him.

Most famously, the Johnson campaign broadcast a television commercial on September 7 dubbed the ad, which featured a little girl picking petals from a daisy in a field, counting the petals, which then segues into a and a nuclear explosion. The ads were in response to Goldwater's advocacy of 'tactical' nuclear weapons use in., another Johnson ad, features a monologue from a man who tells us that he had previously voted for Eisenhower and Nixon, but now worries about the 'men with strange ideas', 'weird groups' and 'the head of the ' who were supporting Goldwater; he concludes that 'either they're not Republicans, or I'm not'. Voters increasingly viewed Goldwater as a fringe candidate. His slogan 'In your heart, you know he's right' was successfully parodied by the Johnson campaign into 'In your guts, you know he's nuts', or 'In your heart, you know he might' (as in 'he might push the '), or even 'In your heart, he's too far right'.The Johnson campaign's greatest concern may have been voter complacency leading to low turnout in key states. To counter this, all of Johnson's ads concluded with the line: 'Vote for President Johnson on November 3. The stakes are too high for you to stay home.'

The Democratic campaign used two other slogans, 'All the way with LBJ' and 'LBJ for the USA'.The election campaign was disrupted for a week by the death of former president on October 20, 1964, because it was considered disrespectful to be campaigning during a time of mourning. Hoover died of natural causes. He had been U.S.

President from 1929 to 1933. Both major candidates attended his funeral.Johnson throughout the entire campaign. The election was held on November 3, 1964.

Johnson beat Goldwater in the general election, winning over 61% of the popular vote, the highest percentage since the popular vote first became widespread in. In the end, Goldwater won only his native state of and five states—, and —which had been increasingly alienated by Democratic civil rights policies. This was the best showing in the South for a GOP candidate since.The five Southern states that voted for Goldwater swung over dramatically to support him.

For instance, in Mississippi, where Democrat had won 97% of the popular vote in, Goldwater won 87% of the vote. Of these states, Louisiana had been the only state where a Republican had won even once since. Mississippi, Alabama and South Carolina had not voted Republican in any presidential election since Reconstruction, whilst Georgia had never voted Republican even during Reconstruction (thus making Goldwater the first Republican to ever carry Georgia). Results by congressional district.The 1964 election was a major transition point for the South, and an important step in the process by which the Democrats' former ' became a Republican bastion. Nonetheless, Johnson still managed to eke out a bare popular majority of 51–49% (6.307 to 5.993 million) in the eleven former Confederate states. Conversely, Johnson was the first Democrat ever to carry the state of in a Presidential election, and only the second Democrat, after Woodrow Wilson in 1912 when the Republican Party was divided, to carry in the twentieth century.

Maine and Vermont had been the only states that FDR had failed to carry during any of his four successful presidential bids.Of the 3,126 counties/districts/independent cities making returns, Johnson won in 2,275 (72.77%) while Goldwater carried 826 (26.42%). Of 'Other' presidential election results by countyResults by state States/districts won by /States/districts won by /Lyndon B. Retrieved October 21, 2012. ^ Weaver Jr., Warren (November 23, 1963). 'Parties' Outlook for '64 Confused'.

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'GOP Leaders Ask Halt in Campaign'. New York Times. New York Times. Retrieved January 25, 2018. Unger and Unger; LBJ; a Life (1999) pp.

325–26; Dallek Flawed Giant, p. 164. Evans and Novak (1966) pp. 451–56.; ' (2012), ch. 3 ('It's about Roosevelt and his father', Johnson said).

^ (2000). New York: Basic Books.

Pp. 58–59. Johnson, Robert David; All the Way with LBJ; p. Archived from on January 25, 2010. ^ Barnes, Bart (May 30, 1998). The Washington Post. Retrieved November 6, 2016.

(2007), p. 464. (2009). New York, NY: Nation Books. P. 375. (July 30, 2006). New York Times.

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Farber, David; The Age of Great Dreams: America in the 1960s;. Retrieved August 14, 2018. Best, Gary Dean; Herbert Hoover, the Postpresidential Years, 1933–1964: 1946–1964; pp. 415, 431–32. 'Gallup Presidential Election Trial-Heat Trends, 1936–2008'.

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