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After being an introduced various 3G services, Idea hasreleased campaign on “Network coverage”and rolled out with “Honey Bunny” concept that conveying message “whenever yougo, phone will ring i.e. Kashimr to Kanyakumari, Assam, Tamil Nadu, Odisha, Kerala,Bihar, Rajasthan, Mumbai, Bengaluru, Kolkata, Punjab etc. All circles whereIdea’s presence. How to install mods in arma 2 free. And, it is targeting to mass people & lower class toupper-middle class, rural area, urban city, youth, working people etc. Who’shaving only single word “Hello Honey Bunny” on their tongue. Idea has been executed on right time strategy because atpresent no ay rival brands are being emphasis on “Network coverage service”.Consumers having lots of complain against various service provider brands. Idea can enable to take this opportunity &benefit in order to strongly establishment of network (coverage).

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Other rivalbrands Airtel (Bharti Enterprise), Vodafone, Uninor, Reliance, Tata Docomo,BSNL etc. Are majorly focus on VAS service, price plan or promotional offers.That’s why Idea has good opportunity to increase its subscriber base either byaddition of new or by churning from other brands. If we talk briefly about subscriber base, Airtel (BhartiEnterprise) is market leader at present, followed by Vodafone on 2 ndposition, and then Idea, Reliance & Tata Docomo’s turn. But, overall brandUninor is going very aggressively that increasing promptly its subscriber baseby promoting purely price conscious strategy on print & outdoor media.Whereas Idea is growing steadily & slowly but Vodafone & Airtel are notbeing much increasing subscriber base compared to Idea & Uninor. Uninor isrolled out with much effective various pricing scheme that give benefit toconsumers.